Hidden Gems: Meet Alex Lobos of Elite Eyebrows & Makeup Studio

Today we’d like to introduce you to Alex Lobos.

Alright, thank you for sharing your story and insight with our readers. To kick things off, how did you get started?
Hi, I’m Alex Lobos, Owner of Elite Eyebrows & Makeup Studio. I’m from Los Angeles but have been living in Texas since 2011. My story starts with my LA roots. I’ve been an artist since I was a little girl and studied art fundamentals, such as drawing, painting, design, and photography. When attending art school in LA, my teachers acknowledged my natural talent but encouraged me to go digital since careers in classic art were fading. I wanted to draw for a living, so this did not sit well with me. I followed my passion for classical art and got my B.F.A. in Visual Communications.

At the time, I was an Editorial Assistant for Shape Magazine, and I yearned for a creative career. An acquaintance commended me on my colorful eye shadow and said I’d be good at makeup. She suggested applying at MAC Cosmetics, so I did! My art portfolio got me the job, and I enjoyed makeup more than I’d imagined because it felt like painting; however, I loathed sales. I decided to pursue a beauty career and returned to school to get my esthetician license.

In 2008, I was hired at SENNA Cosmetics Makeup & Brow Studio, a prestige beauty establishment founded by Eugenia Weston, Celebrity Makeup Artist, a.k.a. The Original Brow Guru. I was fortunate to be trained by Eugenia on all her brow techniques. I also learned to master threading. Eugenia noticed my artistic abilities and recruited me to assist her on the Tonight Show and various photo shoots. I was appointed as an Artist Trainer to the staff and wholesale accounts. SENNA has been influential for a lot of my career. I still have a personal relationship with my mentor Eugenia; we’re San Antonio’s first and only SENNA distributor!

Although I loved working at SENNA, I got ahead of myself and had the typical LA mentality of searching for fame. I positioned myself to work in Malibu at a boutique as their exclusive Brow & Makeup Artist. Although I loved Malibu’s serene vibe and random celeb sightings, I didn’t expect depressing stories from women who had everything and weren’t happy. They’d talk about their broken or loveless marriages and their kids being in drug rehab, and it was all very normal to them. It made me reflect on my life and how I was programmed to search for the wrong things. I was stressed with LA’s hectic lifestyle and high-cost living that I couldn’t endure anymore, plus my parents moved to Texas before I did. I wanted to be closer to them and start a new life.

It wasn’t easy to find my way for the first few years. I felt like I didn’t fit in, but I eventually adapted to Texas culture when I declared San Antonio home. I ended up here because I followed my childhood sweetheart, originally from San Antonio but grew up in LA. We reconnected and wanted to settle down, but unfortunately, we didn’t last because the relationship was very toxic. It was when I experienced the darkest moments of my life, but I regained my self-worth and decided to leave the situation. My life started to go uphill from there, including my career.

Read the full interview here!